It’s Alive

Linearity helps marketing teams create captivating content. The strategy, tone of voice and visual identity take cues from their design tools, inviting collaboration and fostering creativity.

Led by the brand idea ‘It’s Alive’, the brand is all about transforming the world’s design processes and bringing stories to life. Inspired by vector design, the dynamic illustrations are punctuated by bright colors and our intersecting logo spotlights their collaborative functionality.